Willingness to Pay vs. Will be Paying

The lastest polls are out and surprisingly there is...support but not willingness to pay for renewable energy. I don't know if people have been listening, but the VCs certainly are showing a willingness to pay. Credite Suisse has committed 300 million to renewable energy funding...start-ups are popping up all over Silicon Valley and two of the largest Solar plants yet have been installed in the Southwestern Deserts of the United States. So if customers aren't willing to pay...they may have no choice because it looks like they will have to pay. People are trying to make money off these investments and the consumer—like it or not—will be paying.