The People's Car is finally here...the least expensive car to have ever been produced. And I have to say that it doesn't look bad. The car is little more than an enclosed rickshaw, 2 cylinder engine and powered by petrol. The social ramifications are immense...the elimination of the four-seater motorbike. But I only have one question to ask Ratan Tata, why not make it a 1,14,500 rupee car and install an engine which runs on LPG or at least offer it as an option? The cost spread over the five year term of the loan would hardly price the car out of the intended market and the environmental savings would be considerable.
I believe that many of the environmental problems can not be addressed without placing the same emphasis on social issues, but how about inspiring change from the middle of the pyramid as the top is not listening?
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