WWF and Lafarge

I have been highly critical of the WWF and the NGO community for only taking the moral high road, something that is much easier than action. But at the same time I have to praise these actions when it is appropriate, and I have new found respect for the WWF. The WWF recently worked with Lafarge...and the WWF has made a commitment to actively working with industry to create a sustainable corporate image.

Kudos.

the case study can be found here....