The dabbawalas have been working with the bank by distributing its forms among their customers and providing them with details about the products and services of the bank by circulating their pamphlets, Paul said.
Dabbawalas have around 2.5 lakh customers, including a lot of students, out of which around 10 per cent have opened their accounts with Corporation Bank, courtesy the dabbawalas acting as business facilitators.
From DNA News. The phrase "business facilitator" is not used in the general sense of any agent acting on behalf of a bank in this article, but rather refers to a specific type of outsourced banking agent whose role has been defined by the RBI. The details of what exactly “business facilitators” are and what they can legally do on behalf of banks can be found here, but basically “business facilitators” are allowed to disseminate information about bank products and process applications.
The “business facilitator” model and its close sister the “business correspondent” model have generated a lot of hype since their creation by the RBI about a year ago but to date this is one of the first examples of the models being (seemingly) successfully implemented.
0 comments:
Post a Comment